Nbc Daytime Schedule 2023

Nbc Daytime Schedule 2023 – The next “Gutfeld!” Could be the new “King of Late Night” for all viewers — not so much in other ways

What might NBC’s 10pm move mean for local stations, fans and the future of TV programming?

Nbc Daytime Schedule 2023

Nbc Daytime Schedule 2023

In an effort to control costs amid real streaming competition, the network is considering a major shakeup of primetime.

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If NBC follows through on a proposal to ditch its primetime schedule at 10 p.m., an idea first floated last week, the move would be a dramatic relief to market realities that could reshape the broadcast industry amid the harsh realities of streaming’s growing dominance.

Nbc Daytime Schedule 2023

“If you spend 10 hours, you start to put a very big ripple in the middle of your ecosystem,” Brian Frons, a digital analyst and former president of ABC Daytime, told The Times.

Despite successful scripted series like “New Amsterdam,” powerhouse producer Dick Wolf’s reliable franchise series “Law & Order” and “Chicago,” which currently airs at 10 p.m. On two different nights, NBC executives considered the possibility of directing the hour to local stations to broadcast programming of their choice (and collect all of the hour’s ad revenue).

Nbc Daytime Schedule 2023

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While reports indicate that nothing is official and NBC is still discussing the idea, here’s what it could mean for the network, fans, top producers and the future of the show. (Network representatives did not respond to requests for comment for this story.)

Most of NBC’s 10 p.m. hour is devoted to scripted dramas, which can be expensive to produce, especially since they require year-round programming. Removing these shows from the budget could save hundreds of millions of dollars annually.

Nbc Daytime Schedule 2023

An hour-long episode of a drama typically costs between $3 and $5 million, but production costs can vary depending on where the show is filmed, whether big-name stars are involved, and CG or other expensive production values. Need. While major cable players like HBO and streamers like Netflix spend $15-20 million per episode on their biggest series, many broadcast shows produce two to three times as many episodes (up to 22 or 24) per season.

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In addition, television viewership has declined sharply over the past decade. For example, in 2012, the stage-musical drama “Smash” debuted to 11.4 million live linear viewers (the show was canceled after two seasons). By comparison, NBC premiered a new series of “Average Joe” on Mondays at 10 p.m. last fall and drew 3.8 million viewers live (it was canceled after one season).

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Nbc Daytime Schedule 2023

Still, NBCU delivered more than $7 billion in ad revenue this year from upfront sales pitches across its most popular hours. It’s actually half a billion

Like the $6.5 billion raised by the network in 2017. Maybe billions of dollars don’t go as far as they used to.

Nbc Daytime Schedule 2023

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NBC is the only network to earn an Emmy nomination for best drama series in the last six years — for “This Is Us,” which ended its six-season run last spring (and failed to earn a series nomination for next month’s ceremony). . With premium cable networks and streaming players now dominating the awards race, it’s fair to wonder if the shift from 10 p.m. slot would set the stage for NBC — and possibly other broadcasters — to abandon the expensive scripted drama genre altogether.

After all, the network has had more ratings success with awards shows or live sports, NBC’s “Sunday Night Football,” which was the network’s most-watched weekly show in 2021, ranging from 14 to 27 million total viewers. million. million. For all the pounding the Oscars have taken from declining ratings over the past decade, the ceremony still drew 10.4 million linear viewers for ABC last year — well above the 7 million live linear viewers averaged by the final season of “Chicago Fire.” .

Nbc Daytime Schedule 2023

“We could wake up five years from now and NBC will just be news and sports,” Frons said. “If Disney+, Hulu, Netflix and Amazon are producing big, good dramas for five times the money, maybe we shouldn’t be in the drama business.”

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With delivery at 10 p.m. Hours back to local hubs, these affiliates can suddenly cash in on some very lucrative late-night real estate – a combination

Nbc Daytime Schedule 2023

Ad revenue for that hour. Decades ago, networks paid affiliates to air programming. Today, affiliates often pay networks and both parties share a percentage of ad revenue. NBC’s potential withdrawal creates an opportunity for affiliates to fill that lost time with syndicated programming or local news.

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“That programming hour is worth it, but they have to do it in a way that makes money,” J.D. said. Power and GM, managing director of tech/media/telecom intelligence Ian Greenblatt said.

Nbc Daytime Schedule 2023

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Because NBCUniversal owns 12 local stations, even in top markets like New York and L.A. And Chicago, there’s a chance to launch a new syndicated show that could get a bigger platform (and potential audience) than anything airing in daytime. “It’s a good launch vehicle

Your ad units in 60 minute network time intervals. “Think of them as a currency that local broadcasters use to cover other programming costs or sell to generate additional revenue,” Greenblatt added. “Is that enough to slow or reverse the inevitable slide in television programming? It’s not difficult, but it could provide short-term cash flow to potentially affected NBC affiliates to improve their valuation.

Nbc Daytime Schedule 2023

A spokesman for Gray TV, which owns 61 of the network’s 223 affiliate stations, declined to comment; Nexstar, which operates 37 other NBC affiliates, did not respond to a request for comment.

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In the fall, the network has plenty of time to change its programming plans. On Tuesdays at 10 p.m., “New Amsterdam” is slated to end as early as 2023, and Monday’s show is the latest revival of the popular sci-fi series “Quantum Leap,” which could be at risk if it fails to attract viewers. Also at risk is Friday night’s “Dateline,” which lost ratings to ABC’s “20/20” in its 30th season, which ended in the spring. It may find another home in Peacock, which has already started streaming “Date: The Last Day.”

Nbc Daytime Schedule 2023

As for the Dick Wolf shows, Frons suggested that “Law & Order,” which currently ends the franchise’s three-hour block at 10 p.m., and “Chicago Police” would move to another night at 8 or 9 p.m.

“I don’t think it will bother Dick Wolf as long as he gets his money,” Frons said. “Dick Wolf shows make good money based on what they do on the network, what they do on Hulu and the national sales they have.” (In fact, many of these series will move from Hulu to Peacock next month, as NBC’s deal with Hulu expires.)

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Nbc Daytime Schedule 2023

If Nbc Axes The 10 P.m. Slot, Is It The End Of Scripted Broadcast Dramas?

But even Wolf’s shows aren’t bulletproof. Despite crossovers with the more popular “SVU,” the Christopher Meloni-led “Organized Crime” saw a 29 percent drop in ratings at 10 p.m. in 2021-22. slot “Chicago PD” saw a jump in its 9th season finale and looks strong — until you consider that last season’s overall ratings were down 4.1% and its contract is up in 2023. A time change could increase his numbers or NBC decides that “Chicago is two. “Shows are enough. (The fourth show, “Chicago Justice,” lasted only one season.)

NBC 10 p.m. Block, so “The Tonight Show Starring Jimmy Fallon” could move to 10:30 p.m. or 11 – although some analysts suggest it is more likely to stay there at 11.35pm.

Nbc Daytime Schedule 2023

Any time slot change would remove direct competition from CBS’s Stephen Colbert and ABC’s Jimmy Kimmel, leaving “The Tonight Show” competing with those networks’ biggest dramas.

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Let’s not forget Jay Leno’s lesson. NBC previously took a half-measure, placing “The Jay Leno Show” at 10 p.m. In 2009, but it was 11 p.m. There was a high level of failure that could have harmed the affiliates that led. hours. No one wants to repeat this mistake.

Nbc Daytime Schedule 2023

NBCUniversal could save losing those seven hours of weekly programming, and the company could shift at least some money from profitable but failing linear divisions to streaming, where Peacock’s subscriber growth has slowed.

“An interesting question becomes whether this decision will force Comcast and NBCU to accelerate the development of Peacock as a consumer product, or whether the same consumer dynamics that led to slow and stagnant growth for Peacock will remain,” Andrew Rosen, former digital executive at Viacom’s media and streaming newsletter. said founder PARQOR.

Nbc Daytime Schedule 2023

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Peacock has yet to achieve a mainstream hit like Netflix’s “Stranger Things,” Hulu’s “The Handmaid’s Tale” and Apple TV+’s “Ted Lasso” — each of which helped the platform gain recognition and subscriber growth. Wall Street may have done a 180 for the streaming business model this year due to declining Netflix subscribers, but it remains.

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